It all started with a lament for the old packet of Gems, the iconic Cadbury brand that is embedded in memory as an essential currency of happiness and reward, as also a failsafe birthday cake decoration. Saying goodbye to our precious memories also makes us reflect on a legacy, for the next generation, that has been eroded.
Itu Chaudhuri Design
We are the team at ICD. We write with consistent irregularity about things we encounter while working, eating, editing, coding, eventing, baby-sitting or driving. Ice-cream is involved.
