Look around you and you likely wouldn’t know it, if you are reading this in print in a developing country, but business is getting very, very attracted to design. If, on the other hand, you are reading this on a screen in a G-8 country, this may seem like settled fact. This is a consummation that designers have long and devoutly wished, and while isn’t, not yet, a ‘best practice’ that corporations adore, it’s no longer just conference-room hype. Power and money demonstrate that.
First published in a slightly modified form ‘Brand Is UX, Or Something Like That’ in Business Standard, 5 November, in Deep Design, a fortnightly column by Itu Chaudhuri.
“The 20th century was the Age of advertising,“ said the Undisputed Strategic Panjandrum, known with awe as USP, “right up to the Great Shift or the digitisation of everything.”
Hamburger menu bashing is a popular theme on almost every blog, worth its salt, writing on UX/UI. Thankfully it’s a debate, not a conclusion (here’s one). And the hamburger saviours have enough of a voice, for me to not feel nervous as I write this.