“The trouble with you creative fellows,” said VSOP (Very Superior Old Person), “is that you think brand only means advertising, or synthesising emotions to sell your widgets.”
I’d sought advice on Brand India for an article, and sat across chutney sandwiches and coffee in the understated lounge of the lushly landscaped International Information Centre. I protested that no, I didn’t think so, and wasn’t in advertising. But VSOP, a retired bureaucrat of Great Standing, and known to be “an acquired taste”, was in spate.