Look around you and you likely wouldn’t know it, if you are reading this in print in a developing country, but business is getting very, very attracted to design. If, on the other hand, you are reading this on a screen in a G-8 country, this may seem like settled fact. This is a consummation that designers have long and devoutly wished, and while isn’t, not yet, a ‘best practice’ that corporations adore, it’s no longer just conference-room hype. Power and money demonstrate that.
